Katarzyna Kolasa, PhD, is a Professor of Health Economics at Kozminski University in Warsaw and University of Gdansk. She also serves as Senior Advisor for Business Development at the Sano Centre for Computational Medicine, supporting strategic partnerships and innovation in data-driven healthcare solutions. Prof. Kolasa is a leading expert in digital health, market access, and health technology assessment, with more than 25 years of experience across the pharmaceutical, med-tech, and digital health sectors. She has held leadership roles at AstraZeneca, BMS, Biogen Idec, Lundbeck, GE Healthcare, Straub Medical, BD, and the Swedish County Council of Kalmar.
She is the founder of ISPOR’s Digital Health Special Interest Group and the author of The Digital Transformation of the Healthcare System: Healthcare 5.0 (Routledge, 2023).
Prof. Kolasa has authored over 50 IF publications, presented at more than 60 international conferences, and supervised over 40 MBA and PhD students.
The presentation will revisit the economic foundations of contemporary health systems, examine the limitations of paternalistic models, and outline the conceptual and practical steps required to transition toward a patient-centered, data-driven future. Key areas such as disease prevention, ambulatory and hospital care, health technology assessment, financing mechanisms, and unmet-need identification will be discussed with examples illustrating how digital solutions can create measurable value. The talk will also present findings from a case study assessing young adults’ preferences for digital versus analogue healthcare models, offering real-world insights into the feasibility of this transformation.
Katarzyna Kolasa, PhD, is a Professor of Health Economics at Kozminski University in Warsaw and University of Gdansk. She also serves as Senior Advisor for Business Development at the Sano Centre for Computational Medicine, supporting strategic partnerships and innovation in data-driven healthcare solutions. Prof. Kolasa is a leading expert in digital health, market access, and health technology assessment, with more than 25 years of experience across the pharmaceutical, med-tech, and digital health sectors. She has held leadership roles at AstraZeneca, BMS, Biogen Idec, Lundbeck, GE Healthcare, Straub Medical, BD, and the Swedish County Council of Kalmar.
She is the founder of ISPOR’s Digital Health Special Interest Group and the author of The Digital Transformation of the Healthcare System: Healthcare 5.0 (Routledge, 2023).
Prof. Kolasa has authored over 50 IF publications, presented at more than 60 international conferences, and supervised over 40 MBA and PhD students.
